Emotional Reactions & Live Viewership
what drives live viewing?
Canvs recently partnered with Georgetown University McDonough School of Business marketing professor David Schweidel to determine the correlation between live viewership and Emotional Reactions about talent and a given show.
This study, which was completed as part of the Canvs Academic Partnership Program, sought to answer these key questions:
- Do Emotional Reactions impact viewership? If so, how?
- What impact do Emotional Reactions about a show have on next week’s live airing?
- What is the effect of Emotional Reactions about talent on live viewing for next week’s episode?
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