SONy's revolutionary survey research using ai technology

 

 

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Speaker: Danielle Kushner, Sr. Analyst, Consumer Insights at Sony and Jared Feldman, Founder & CEO of Canvs

Session Title: How Sony is Using AI to Revolutionize its Survey Research

Session Description: AI has transformed many aspects of primary research but no one has cracked the code for automation of open-ended surveys – until now. While most researchers still spend hours manually hand-coding their open-ends, Sony Pictures is using disruptive AI technology to transform its quantitative survey processing to make smarter choices faster when it comes to marketing and programming development.

Jared Feldman, CEO and Founder at Canvs, and Danielle Kushner, Sr. Analyst, Consumer Insights at Sony Pictures Entertainment, will discuss how Sony Pictures is using Canvs Surveys to complete the job in seconds – and deliver the objective, consistent and scalable results that your business demands.