Empowerment Through Empathy

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Speaker: Jared Feldman, Founder & CEO of Canvs

Session Title: Empowerment Through Empathy: Leveraging AI-Based Technologies to Understand Audience Engagement

Session Description: How can market researchers effectively measure engagement to understand drivers of audience viewership? Can researchers better understand the emotional drivers holding back TV viewership or potential moviegoers from seeing a new premier? Understanding how audiences are thinking and feeling and the “WHY” driving these behaviors is critical to driving bottom-line performance.

The next generation of market research is upon us. Media and entertainment leaders are now leveraging emotional-response analytics to better understand the beliefs and attitudes driving new levels of audience engagement and viewership.

As a trailblazer in the expanding field of emotion measurement through AI technology, Canvs has been partnering with its media and entertainment clients to help automate the processing of open-ended survey responses with a focus on topical analysis and emotion measurement.  

Learn how Insights through Empathy can be actioned to drive significant business advantage – from creating research efficiencies to unlocking impactful marketing campaigns with emotionally charged “call to action” ads.